C O N C E P T S + C R E A T I V E D I R E C T I O N
GRANITE PASS
Named after a magical place 87 miles from the nearest somewhere, Granite Pass was a creative partnership (with Kirk Souder) helping agencies and brands on global platforms and new business pitches. Over 5 years, we worked with 16 agencies, 21 brands, made one Emmy-awarded documentary and created 130+ unique creative platforms* for companies like Coke, Motorola, Sony, Converse, and Google.
*mostly NDA’d ~ the ideas below are not.
A N T I - S M O K I N G / This is a culture-jamming piece, directed at kids, to counteract the flagrant propaganda the movie industry spews that makes smoking look cool. Our brief stated the simple – Smoking is Stinky.
C O C A ~ C O L A / Sometimes ideas are too simple not to make. Below is the anthem spot to a much larger media-rich initiative where what begins with people blowing into bottles becomes a giant melody for the whole world to play.
A R T & C O P Y / CO-CONCEPT, EXECUTIVE PRODUCER / Emmy-awarded documentary about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, creativity, and commerce. Directed by Doug Pray.
