PILOT FARM
B R A N D I D E N T I T Y + D E S I G N
Partnership, development and brand creative for an Oregon OLCC-regulated outdoor, organic, high-elevation craft cannabis and hemp brand.
When we began this project back in 2016, we were one of Oregon’s first cannabis and hemp businesses to be rooted in sustainable farming methods. With an abundance of unknowns and experimentation, and guided by kindness seeded with a heavy dose of imagination, we simply considered it a pilot project - a Pilot Farm. This was also conveniently reinforced by our 80 acre mountain farm being located adjacent to Pilot Rock, a national landmark that rises above our sightline as a formidable guardian to our practices.
* FUN FACT: You can see the outline of Pilot Rock within the peregrine falcon’s wing in the logo. The falcons that roost on Pilot Rock have become totems and spirit animals to the farm.